Flower Girl Dress Designer- Marg Hyland
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Meet the Designer, Marg Hyland
Mother, Wife, Designer, Businesswoman. Marg Hyland wears all these hats and is constantly juggling the order in which she wears them. In an increasingly hectic and competitive world, this energetic woman has her priorities in order. She is handling the challenges of raising two sons with her husband while running her designer clothing business and managing the women at the factory and offering advice and ideas for her "other family", her customers with whom she speaks every day.
An Innovative Businesswoman, Marg Makes Online Shopping A Snap for Her Customers
Marg has been designing clothing and running Pegeen for thirty years and according to a recent editor also a customer "she really knows her stuff". Marg has seen markets and fashions change, companies, magazines, trade shows, colors and styles come and go, and her customers benefit from her experience. Mothers and Brides to Be often call and ask for advice and Marg is all to happy to oblige. Pegeen.com has their phones on from 8am until 11 pm (Summers until midnight) and, if they are out of the office or when Marg is with her kids, they forward all calls to someone's cell phone who can answer the calls. Sometimes she can be found in the strangest of places, like on a Roller Coaster (Pegeen is in Orlando after all) or at the zoo, answering her phone in one ear while looking it up on her I-Phone in the other hand. Technology has made it easier to run the company with extended hours around her young children, a fact that has customers who are also working mothers applauding and often green with good-natured envy. Her commitment to customer service is such that she will spend as much time on the phone as an anxious customer needs, including helping them to navigate their computer because they are novice users.
The company's employees benefit from the tradition of a term coined by one of her children, called "MON-FRIES" which means that Pegeen has a flexible work schedule in the summers so that they can work longer days in the middle of the week, allowing Mondays and Fridays time with their families.
Her creativity and experience in the children's wear industry have made it rather easy for a bride to create an exquisite look for the children in her wedding. PEGEEN.COM offers a guaranteed fit by sending the customer a "try-on" bodice made according to the child's measurements before the actual dress is sewn. This "tailor-made from a distance" approach eliminates any guesswork as to whether the dress will fit properly. The company also offers fabric swatches for more than 200 in-stock colors of silk choices. Pegeen's tag line "We Care About Your Day" is truly indicative of Marg's approach, treating each and every customer as if she were her own sister or daughter and sharing in the excitement of planning the big day.
Customers appreciate this kind of dialog and it helps make every day fresh and stimulating for Marg and the staff, keeping the creative juices flowing which manifest themselves in the 100 styles for boys and girls in the PEGEEN line, all available in 200+ colors.. Along with Jim Frank, her business manager, partner and husband of more than 26 years, Marg continues to reflect their love of tradition and the belief that children should look like children and not smaller versions of grown-ups. This basic styling philosophy has served the company well for the past 30 years and will hopefully continue into the future. "We produce everything in our own factory here in the US and we are very proud of it. Our success rate is fantastic - we know it by the amount of referral and repeat business we do. Imagine, customers who were once wearing our dresses as flower girls themselves are now ordering for their children! " said Hyland.
In 2012, Pegeen will be celebration 30 Years in Business. Not only will the year kick off with the Wedding of the Year winner announced in Late January/Early February but this year, Pegeen will announce their very first Avatar Model of the Year when they launch their Pegeen Dress Dreamer. Along with these two very special events, Pegeen will be launching a new website about Home, Life, Work and Love which will include their experiences planning their wedding renewal held in Decemeber 2012 and include many industry experts advice. "Yep - I'm going for the Cinderella Coach ride and wedding at Disney and hope our fans can help us choose everything for the wedding", Hyland says.
A very special 30 years indeed.